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November 17, 2006
Rumors..
So the rumor mill continues. The most often question asked is why AOL as a now "technology" company striving to be more product centered is bringing in a NBC exec to the CEO chair?
The best answer I have heard so is AOL is gaining speed as a advertising based business - and thus Time Warner is bringing in a seasoned advertising executive to cut the right deals and steer the ship. Right or wrong from a strategic approach - my guess is the logic holds true.
Unfortunately I think AOL needs to be more of a technology platform company than a media company to be successful in the long run - it will be interesting to see if the new CEO feels the same.
Regardless, losing Jon, Tina and Jason will be a culture shift - and one I was personally not hoping for!
Posted by Michael Jones at November 17, 2006 01:56 AM